The idea behind this piece was to create a viral video of it's creation from being cut down, then carved, varnished, then being finished with the addition of the ipad( or screen), plack and, the knife used to actually carve the design being mounted. The hope is that in creating this work of art (and only using a swiss army knife to do so) then auctioning it off for charity that it would create a following in the sense of a viral campaign.